Share Your Google Merchant Center Account

How do I add a user to Google Merchant Center?

Sharing access to your Google Merchant Center account is a routine need — whether you're working with an agency, an in-house team member, or a developer. The correct approach is to invite the individual to create their own user account rather than sharing your login credentials. This preserves account security, gives you granular control over the level of access granted, and allows you to revoke access at any time without changing your own password. To add a user, go to Account access in the settings menu, click Add user, enter their email, choose their access level, and send the invitation. Follow the 7 steps below.

Step 1: Sign in to Google Merchant Center

Open Chrome or your browser of choice and go to merchants.google.com. Enter your credentials and complete the authentication process.

Step 2: Select the property you want to provide access to

At the top of the page, just to the right of the Google Merchant Center icon, confirm that the property selected is the one you want to share.

Step 3: Navigate to the Account access settings

Click on the wrench icon and choose Account access from the menu.

Step 4: Click the Add user button

Click the Add user button to open the invitation form.

Step 4b: Enter the new user's email address

Enter the new user's email address in the field provided, then click the Add user link.

Step 5: Choose the type of access

Choose Admin if the user needs to enable or disable programs from the Merchant Center's program tab — typically appropriate for an agency manager or a senior internal stakeholder. Select Standard for users who need to view and manage product data or feeds but should not have control over account-level program settings.

Step 6: Select the types of email notifications

Select the type of email notifications you want to be sent to the user.

Step 7: Invite the user to your Merchant Center account

Complete the process by clicking the Add user button at the bottom of the page. The person will receive an email containing instructions on how to complete the registration process.